The collection and the campaign of "Sweet Boredom" is inspired by bored teenagers in the South of France who are fed up with the beauty of the landscape and dream of fun and excitement in the city. Their longing and tristesse is expressed in the unisex collection and in the photography.
MODELS: Abies Robinson, Jonas Wiedemeyer, Jordan Spark
STYLING: Madeleine Sahl & Fatos Veseli
H&M: Katharina Wilting
POSTPRODUCTION: Leon Schniewind